Local Internet SEO Marketing is the most sensible option for most companies. We must sometimes realize what we are selling and where are  our real customers, the ones that we can really supply to, are based.

Specially in the Spanish Real Estate world we find people that want to market for all the Keywords that for them are the most popular. Let's take for example the following Keyword: 'Properties in Spain'.  Internet Marketing for this Keyword would be very expensive, reason being that there are a lot of well established firms with International Property Portals already marketing for this Keyword, they have been doing this for years.

But supposing that you did decide to do SEO for this Keyword and invest a huge amount of money on getting results you must ask yourself if the clients that land on your Website are really the clients you want.

To put a quick example. If you are based in the North of the Costa Blanca then you would get people coming to your Website looking for Properties from just about anywhere in Spain. You might have some collaborations with other Real Estate agents in other places but then you must realize that someone who types in this Keyword is just doing a general search for Properties in Spain. He is in the first part of the buying process, just looking at properties all over Spain to see what they are like and most probably relating them to areas. He is not in an advanced state of the buying process so this person will visit your Website, see a few properties and see what the areas are like, and leave your Website without leaving any enquiries.

What is needed are good solid leads from clients that are really interested in buying your properties.  A  potential client that types 'Properties in Alicante' on Google is obviously a client that already knows where Alicante is  and wants to see properties from that area in Spain. He is not just browsing, he has a real buying intention.

And that should be the aim of your company and your Website, getting the right leads and hitting the clients you will be able to sell to.  All this is very basic thinking but the things  that work in Internet Marketing are the simple ideas.  In most cases we will recommend Local Internet SEO Internet Marketing.